Web: https://cloud.google.com/blog/topics/retail/unlocking-the-power-of-modern-devops/

Nov. 23, 2021, 5 p.m. | Mark Porter

DevOps & SRE google.com

Consumer demands are becoming more complex, driven by high expectations for personalized experiences that strike the right chord at the perfect time. One study from McKinsey found thatnearly three-quarters of consumers demand personalization when interacting with retailers.

Retailers old and new of any size must embrace the challenges head on and learn to capture customer loyalty. While each business has a unique journey toward modernizing its business, all of them share something in common: Effective approaches to DevOps and data analytics underpin their success.

Retailers sometimes struggle to change …

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