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Optimizely to Acquire Welcome, a Marketing Orchestration Platform
Solutions Review Technology News and Vendor Reviews solutionsreview.com
Optimizely recently announced that it has entered into a definitive agreement to acquire Welcome, a marketing orchestration platform that combines the capabilities of a content marketing platform (CMP), marketing resource management (MRM), and digital asset management (DAM). The two companies will help marketing teams develop better customer experiences worldwide and drive more business value. Optimizely […]
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